In a survey conducted by Hang Seng Bank on family wealth management, it was found that young affluent families in Hong Kong generally believe that they need HK$18 million to achieve various life goals. However, most respondents do not have a thorough financial plan. One-third of the respondents have established financial strategies for different family needs; however, over 50% of them expressed no confidence in being able to execute the plan. Among the respondents without a financial plan, 71% are young affluent families with children under the age of 12. The survey was conducted from December 2024 to January 2025, interviewing over 500 Hong Kong residents aged between 30 and 55 years old, holding liquid assets of HK$1 million or more. The survey also found that the wealth management goals of the respondents cover various categories, including preparing for retirement, securing the future of their children, supporting their parents' daily expenses, medical care, and planning for family wealth inheritance. Additionally, 92% of the respondents agree that personalized wealth management services can help achieve financial goals. Keith Li, Head of Wealth Management and Personal Banking at Hang Seng Bank, pointed out that young affluent families today are facing increasingly complex financial needs that go far beyond simple savings.