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Fidelity International: 58% of surveyed investors in the Asia-Pacific region agree with the concept of sustainable investing.
Fidelity International's "2024 Asia-Pacific Investor Survey" shows that a majority (58%) of investors in the Asia-Pacific region agree with the concept of sustainable investment. Mainland China (79%), Taiwan (72%), and Australia (69%) have higher levels of agreement, but only about one-third (31%) hold sustainable investment products.
Fidelity International's "2024 Asia Pacific Investor Survey" shows that the majority (58%) of investors in the Asia Pacific region agree with the concept of sustainable investing, with higher levels of agreement in mainland China (79%), Taiwan (72%), and Australia (69%). However, only about one-third (31%) actually hold sustainable investment products. When asked about their plans to increase or decrease the allocation of sustainable investment assets in their portfolios in the next 12 months, 41% of investors in the Asia Pacific region said they plan to increase, with significant intentions from investors in Australia (58%) and mainland China (51%), while only 2% of investors in the region intend to decrease. Asia Pacific investors expect their funds to bring about positive change (61%), with investors in Taiwan (70%), Australia (70%), and Singapore (64%) focusing particularly on responsible investing and driving positive change. The majority (60%) of investors in the region believe that fund allocation can change business operations, especially in Australia (74%), Singapore (67%), and Taiwan (67%). The survey also shows that more and more Asia Pacific investors are open to sustainable thematic investment strategies and are investing in companies and projects that align with sustainable development guidelines. The proportion of respondents adopting sustainable thematic investment strategies has significantly increased from 49% in 2023 to 61% this year, with greater significance from investors in mainland China (72%) and Singapore (64%). Investors in Taiwan (66%) and Hong Kong (62%) adopt ESG integration investment strategies. Furthermore, only 36% of Asia Pacific investors use exclusion screening to select sustainable investment strategies, avoiding investing in individual companies or industries that do not align with ESG values. Calvin Chin, Global Head of Sustainability at Fidelity International, believes that as more and more Asia Pacific investors believe in the power of capital to bring about positive change in the world, the focus and interest in sustainable investing continue to rise, driving sustainable investment to gradually become a mainstream investment theme. The preference of investors not to use exclusion screening reflects a greater emphasis on collaborating with companies to bring about change. While there is a gap between investors' acknowledgment and practice of sustainable investing, the survey shows that 41% of Asia Pacific investors are considering increasing their investment in sustainable products in the next 12 months, indicating potential growth in the Asia Pacific sustainable product market. Additionally, 64% of Asia Pacific investors believe that sustainable investing is a long-term structural trend, and more investors are expected to incorporate ESG more broadly into their portfolios. Over the past year, 44% of Asia Pacific investors have become more positive towards sustainable investing, with the most notable changes in Australia (61%), mainland China (55%), and Taiwan (47%), while only 7% have become more negative. The reasons for Asia Pacific investors' favorable perception of sustainable investing are mainly based on a deeper understanding of sustainability (81%), more standardized sustainability measurement criteria (78%), and positive returns from sustainable investments (75%).
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