Lately, the market heat surrounding dividend themes has significantly increased, and dividend theme ETFs have become the focus of the industry. In fact, dividend theme ETF products with a scale of up to 20 billion have already appeared in the market. As the heat around dividend theme ETFs rises, many public funds are seizing the opportunity to continue marketing by adding sales agencies and market makers to their dividend ETFs. Additionally, ten brokerage firms have been added to facilitate purchase and redemption of dividend theme ETFs. Industry insiders believe that adding sales agencies and market makers is a common strategy in continuous product marketing. In the short term, these strategies are expected to increase the size of the products; in the long term, they are helpful in improving the market awareness of dividend products and promoting their long-term development. Furthermore, many public funds emphasize that dividend theme funds have long-term investment value and can be held as a long-term core holding. Several dividend theme ETFs have added sales agencies. On December 10th, Huabao Fund released a notice regarding the addition of China International Financial Corporation as a primary trader for Huabao CSI 800 Low-Volatility Dividend ETF. In addition, several public funds have added ten brokerage firms for their dividend theme ETFs in a one-time fashion. Furthermore, on December 9th, Huaxia CSI Dividend Quality ETF and Huaxia CSI Dividend Low-Volatility ETF added Datong Securities as a brokerage firm for purchase and redemption. On December 4th, Boshi Fund added Wanlian Securities as a brokerage firm for purchase and redemption of their CSI Dividend ETF. The increase in the popularity of dividend theme funds is one of the main reasons why many public funds are adding sales agencies for their related funds. Regarding the recent resurgence in popularity of dividend theme funds, Huatai Bairui Fund analysts believe that one of the important reasons for the new wave of dividend investment is the year-end allocation window, where institutions such as insurance funds have a need and impetus for reallocation of large funds. In the current environment of comprehensive low interest rates, the attractiveness of dividend assets for allocation is further enhanced. Huatai Bairui Fund also points out that in recent years, the continued downward trend in domestic long-term interest rates has led to the 10-year national bond yield officially entering the "1" era. The continuous decline in long-term interest rates has intensified the "asset shortage" situation and made it necessary for insurance funds to appropriately increase equity assets to increase overall portfolio returns. In this context, the relatively certain dividend income and stable fundamentals of dividend assets are aligned with the long-term and stable allocation needs of insurance funds. As for the phenomenon of several dividend theme ETFs seizing the opportunity to add sales agencies, a market department official from a medium-sized public fund told reporters, "The recent rise in the heat around dividend theme ETFs is a normal operation for adding sales agencies to promote fund sales. These operations are common continuous marketing strategies that are likely to promote product sales in the short term and help to drive the continued activity and long-term development of dividend theme ETF markets in the long run." Several dividend theme ETFs have added liquidity service providers. On December 6th, Huabao Fund issued a notice regarding the addition of liquidity service providers for some of its funds. The notice stated that in order to promote the market liquidity and smooth operation of Huabao CSI 800 Low-Volatility Dividend ETF, Huabao Fund has added Guosen Securities as a liquidity service provider for Huabao CSI 800 Low-Volatility Dividend ETF. Apart from Huabao CSI 800 Low-Volatility Dividend ETF, several dividend theme ETFs have recently added liquidity service providers or designated mainstream liquidity service providers. Starting from December 5th, Huaxia Fund added Dongfang Securities as a liquidity service provider for Huaxia CSI Dividend Quality ETF; starting from December 2nd, Wanjia Fund designated Huatai Securities as the main liquidity service provider for Wanjia CSI Hong Kong Stock Exchange Enterprises Dividend ETF; starting from November 29th, Boshi Fund designated GF Securities as the main liquidity service provider for Boshi CSI Low Volatility 100 Dividend ETF; starting from November 22nd, Fuguo Fund added Zhejiang Securities as a liquidity service provider for Fuguo CSI Low-Volatility Dividend ETF and Fuguo CSI Central Enterprises Dividend ETF. Industry insiders point out that actively introducing market makers for their dividend theme ETFs is an important strategy for fund companies to continue marketing. This practice not only enhances the liquidity and trading efficiency of ETF funds, maintains the stable operation of ETF products but also enhances investors' confidence in the liquidity of funds, and may attract more investors to participate in trading. Dividend theme funds have long-term investment value. Looking ahead, many public funds also acknowledge the long-term investment value of dividend themes. When analyzing the future investment opportunities of dividend themes, Huatai Bairui Fund pointed out that in recent years, regulatory guidance has continued to optimize the dividend levels of A-share listed companies. On April 12th of this year, the State Council issued the new "Nine Articles of the State," which clarifies content such as "strengthening the supervision of cash dividends of listed companies, increasing incentives for high-quality dividend companies, and enhancing the stability, sustainability, and predictability of dividends," which is expected to increase the long-term dividend levels and stability of listed companies and dividend assets. Huatai Bairui Fund also noted that considering the current global environment with many uncertainties, dividend assets are still attractive due to the ongoing downward trend in long-term interest rates, which has led to the "asset shortage" situation. This situation has made it necessary for insurance funds to adjust their equity asset allocations to increase overall portfolio returns. In this context, the relative certainty of dividend income, the stable fundamentals of dividend assets, and the long-term and stable allocation needs of insurance funds are aligned. Finally, several companies highlight that dividend theme funds have long-term investment value.The defensive properties of dividends may still be the preferred safe haven for capital seeking. Moreover, facing the long-term trend of domestic risk-free interest rates possibly continuing to decline, the scarcity and stability of dividend income are expected to help dividend assets continue to play an important role in the search for long-term value for money.The institution believes that dividend assets have low valuations, high safety margins, and strong adaptability to different market conditions, making them an important asset category for long-term core equity allocation. With multiple resonances of policy logic and market logic, dividend assets may still be a long-term "high certainty" option in uncertain environments, and are also an important part of asset allocation portfolio construction that cannot be ignored. In addition, Wu Yijing, the fund manager of the Equity Investment Department of CITIC Prudential Fund, pointed out that although the elasticity of dividend assets may be relatively limited in the short term, in the long term, due to their stable dividends, policy support, relative advantages in a low interest rate environment, and institutional funds preference, the long-term value of dividend investments is still worth paying high attention to. This article is reprinted from Caixin, edited by GMTEight, edited by Chen Wenfang.